SOLUTION EVALUATION GUIDE

A guide to help prospects evaluating solutions

BACKGROUND

For this video the goal was to help prospects as they evaluated solutions within our space. In addition to providing a solid overview of things to consider when considering solutions, it also allowed us to set some traps for competitors and to emphasize our differentiators. I used a Provar white paper as the starting point for writing the script, and then I recorded the VO and animated the graphics.